Pricing… you possibly can’t work as knowledgeable photographer for very lengthy with out turning into caught up within the topic of pricing your work (properly, you can, maybe, however you’d by no means make any cash). Then there’s the query of, not solely what costs to cost, but additionally how you can educate your shoppers about your worth listing with out them bailing out or pondering you are attempting to pressurize them.
Within the time that I have been working my studio as knowledgeable photographer, I’ve explored totally different strategies of presenting my costs to shoppers and potential shoppers, with varied levels of success. These embrace the same old suspects…
* Printed worth menus
* Mixed worth listing and brochure
* Web page worth web page
* By sending out tariffs by electronic mail
However, the difficulty I had with these strategies was that gross sales simply did not appear to be the place I wished them to be. I’d hand out tariffs to prospects who requested them, rely the accesses to my worth listing web site web page, or electronic mail my listing to anybody who requested for it – but the shoppers disappeared as rapidly as they got here, like ghosts. This was a whole puzzle to me, and it does not take an excessive amount of of that to think about that, “my costs have to be too excessive.”
my worth listing, and contemplating the shortage of returning prospects, I actually did begin to assume that my costs have been too excessive – so I made the terrible mistake of reducing them. Sure, you guessed it – I received simply the identical end result. The ethical is that we are able to get tousled in a vicious cycle of all the time twiddling with the charges fotografia profesional.
Is any of this acquainted? Are you caught in that wasteland of attempting to second-guess your prospects to search out out what you assume they’d simply pay, slightly than what you imagine they need to pay?
You are not alone – nearly each skilled photographer I do know has encountered this painful course of. However, there’s a answer…
Do not Inform – Present
The reply to this drawback actually requires three distinct issues. First, you need to resolve what your services are going to be (i.e. what it’s that you just’re really promoting). Secondly, you need to resolve in your charges, based mostly in your manufacturing prices, stage of competitors and earnings necessities. Lastly, produce one worth listing that’s yours, and yours alone.
That is appropriate, simply ONE – nobody sees your full worth listing except you personally give it to them – full with a full gross sales presentation and in-depth rationalization of all the pieces you supply.
I can hear you exclaiming, “that is the dumbest factor I’ve heard!” however keep on with me right here for only a second.